Program Objective - General
The BFA program in Graphic Design focuses its efforts on preserving the knowledge base in graphic and informational design by giving students a historical and technical understanding of these design areas. This historical knowledge-based transmission allows students to be technically and artistically proficient in their field of study. The program transmits the current state of knowledge through its curricular offerings in each academic year and by achieving its educational goals.
Program Objective – Advertising Design*
The Advertising Design Concentration focuses on reaching target audiences, building brand strength and critically analyzing results in order to spend limited advertising dollars effectively. Professionals in the field of advertising design combine skills in design, writing, strategic planning, and branding to develop multimedia marketing campaigns. Graduating with a concentration in Advertising Design prepares students to be a value-added advertising manager who can bring not only artistic talent, but also critical analysis to planning and delivering a successful advertising campaign.
CORE CURRICULUM (effective 5/6/2013)
FINE ARTS CURRICULUM
GENERAL EDUCATION CURRICULUM
SUGGESTED ELECTIVE OPTIONS